Companies invest a lot of resources into designing websites and apps. However, the design is often the only thing UX strategists, UI designers and developers pay attention to. In fact, many businesses overlook how important UX strategy is in the design process. Websites that are beautifully designed with dynamic graphics may attract users for a few seconds, but will soon be forgotten if there’s no user experience to help them achieve their goals when using it again and again. A good UX strategy can make a big difference in your website or app’s success and help you reach your target audience better. Read on to discover 5 tips on how to use UX strategy, improve your website and reach your customers